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This site mmmm.lboro.ac.uk had the following in the web page, "4M An Evidence Based Methodology for Understanding and Shrinking the Urban Carbon Footprint." Our analyzers noticed that the website stated " Is a EPSRC-funded study investigating the urban carbon footprint." The Website also stated "5 million project and is being carried out by five universities Loughborough University, De Montfort University, Newcastle University, the University of Sheffield and the University of Leeds. The research focuses on the city of Leicester and is divided into four areas. These include the citys offices, schools, factories and shops." The website's header had Loughborough University as the most important keyword. It was followed by Civil Engineering, Building Engineering, and Civil and Building Engineering which isn't as ranked as highly as Loughborough University. The next words the site used was Built Environment. Transport was also included but could not be seen by search engines.